Customer Focus

Our production efficiencies mean better prices for our customers. Our capacity to supply consistent high-quality meat products and value-based marketing also works to assist us in maintaining relative price stability compared with our competitors.

Our continued sales growth has been achieved by a combination of the following additional factors:

• increases in production capacity;

• effective management of livestock purchases;

• substantial capital investment in equipment and people to expand and improve our production efficiency and the quality of the business;

• dedicated management combined with stable industrial relations; and

• an unequivocal attention to customer needs

We have initiated a regular market research effort designed to continuously monitor customer needs and wants. The results of our initial independent customer survey suggest that we are able to deliver consistent high-quality meat products with a 97 per customer satisfaction rating by wholesalers, retail butchers, supermarkets and the food service sector. We are committed, well positioned, and fully resourced to supply quality, competitively priced product to our customers.

In particular, we can:

• deliver all types of cuts of lamb product Australia-wide;

• cartoned product, either cryovac or fresh;

• through Pastoral Prime we can supply "from paddock to plate" consistent high-quality product – we currently supply around 1,300 lambs per week under this label; 

• link into direct, on-line ordering into stores.

While beef production accounts for a relatively small portion of our business, we also supply quality carcase beef and veal.